What I do

I am a creative marketer who aligns with objectives, achieves goals and exceeds expectations. My experience includes content and digital marketing, eCommerce, UX, SEO, and B2B and B2C communications. Handy with JIRA, WordPress, Adobe, Braze, Miro, Iterable, Figma, Airtable, Office 365, HTML and more.

Where I do iT

Walmart Data Ventures: Manger, Communications
January 2023 – present 

  • Delve behind the tech to highlight solutions and benefits in a way that balances understanding with excitement for audiences that include current and potential Walmart suppliers

  • Optimize the website for SEO and improve the navigational experience for users; lead content migration efforts for international website launches

  • Shape and own brand voice and establish the first editorial style guide

  • Ideate and create marketing content for product launches and updates, brand initiatives, events, and social campaigns including case studies, videos, landing pages, blog articles, release notes, emails and more

  • Collaborate and work cross-functionally with product, business development, communications and customer success teams to identify marketing opportunities, meet business objectives and solve communications challenges

  • Proofread and edit all marketing materials including agency work and release notes to maintain editorial standards on all external content

Philips: Senior copywriter
November 2021 – January 2023

  • Distill complex healthcare solutions and products into conversational and compelling customer-facing content

  • Dig deep into the habits and needs of diverse audiences like neurologists, health systems CEOs and patient caregivers to tailor go-to-market assets to reach each one in the most meaningful way

  • Create original messaging and massage existing international deliverables for an English-speaking market including social media posts, banner ads, positioning papers, web pages, emails, video scripts, sales enablement materials and more

  • Provide editorial creative direction for outside agencies

  • Produce responsive search engine ad (RSEA) copy and optimize the website according to SEO/SEA best practices

  • Ensure content accuracy and compliance to legal and regulatory restrictions

  • Develop the editorial style guide

Fetch Rewards: Senior Copywriter
November 2020 – November 2021

  • Dream up big-picture ideas for seasonal, promotional and integrated brand ad campaigns. Execute engaging copy across channels like email, social, digital and print to an audience of over six million active users

  • Define brand identity, voice and tone to retain existing users and engage new ones

  • Determine best practices for copywriting and help develop internal processes for the creative team

  • Act as creative project lead on co-branded marketing communications with retail and consumer product partners

  • Write and build emails, in-app messages, push notifications and more communications in Iterable

  • Collaborate with product, communications, acquisition and design teams to refresh existing assets

    The Grommet: Senior Copywriter
    August 2015 – August 2020

  • Help launch a new product every day (yes, every day) by determining content deliverables, target audience and key story points

  • Write video scripts and onscreen text for on-site videos and paid ads, and create engaging copy for emails, social media posts and product pages on a tight timeline and optimized for SEO

  • Brainstorm and create marketing content for integrated seasonal campaigns, catalogs, newsletters and blog posts

  • Manage the blog publication schedule and network of freelance writers; proofread and edit all materials supplied by third-party contractors

    MightyGoods.com: Content Editor, CopyWriter
    April 2017 – August 2018

  • Manage the publication schedule for three sites and maintain their corresponding Facebook accounts

  • Generate content features and blog posts with an emphasis on SEO and consistently achieve daily and monthly posting targets

  • Coordinate sponsored content direction and targets with brand partners

  • Assign content to contributing writers and edit all posts

Yup, there’s more to this list—plus freelance clients. Ask me about it!